Juma Matonya, Jan-Erik Jaensson and Deus Ngaruko 2020. Effect of Word-of-Mouth Dimensions on Brand Loyalty: A case of mobile money services in Tanzania. PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 4, 1 (Jul. 2020). DOI:https://doi.org/10.61538/pajbm.v4i1.720.