MATONYA, juma. Effect of Brand Experience on Brand Loyalty: Mediating Role of Word of Mouth in the Mobile Money Service Brands. PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT, [S. l.], v. 5, n. 2, 2022. DOI: 10.61538/pajbm.v5i2.1023. Disponível em: https://journals.out.ac.tz/index.php/pajbm/article/view/1023. Acesso em: 13 jul. 2025.