KAWISHE, D. C. .; SHAYO, F. A. .; MCHOPA, A. . Research Productivity and Conceptual Structure of Market Orientation and Competitive Advantage: A Bibliometric Analysis. PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT, [S. l.], v. 9, n. 2, p. 1–27, 2025. DOI: 10.61538/pajbm.v9i2.1888. Disponível em: https://journals.out.ac.tz/index.php/pajbm/article/view/1888. Acesso em: 19 dec. 2025.