ATHUMANI, H. .; MATONYA, J. .; MAGOBE, M. J. . Examining How Brand Awareness Drives Performance in Tanzanian Telecommunication Companies: The Mediating Role of Brand Reputation and the Moderating Effect of Brand Attitude. PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT, [S. l.], v. 10, n. 1, p. 108–129, 2026. DOI: 10.61538/pajbm.v10i1.2078. Disponível em: https://journals.out.ac.tz/index.php/pajbm/article/view/2078. Acesso em: 18 jun. 2026.