Mwaifyusi, Hussein Athumani, and Mato James Magobe. 2025. “Influence of Brand Awareness, Attitude and Reputation on Performance of Telecommunication Companies in Tanzania: The Moderating Role of Customer Satisfaction”. PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT 9 (2):97-117. https://doi.org/10.61538/pajbm.v9i2.1895.