Matonya, Juma, Tanzania, United Republic of

• PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT Vol. 5 No. 2 (2021): The Pan-African Journal of Business Management - Articles
  Effect of Brand Experience on Brand Loyalty: Mediating Role of Word of Mouth in the Mobile Money Service Brands
  Abstract  PDF
• PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT Vol. 3 No. 2 (2019): The Pan-African Journal of Business Management - Articles
  Influence of Brand Experience on Brand Loyalty: Evidence from Mobile Money Services in Tanzania
  Abstract  PDF