mplications and Lessons Learned from COVID-19 Crisis to Marketing field: Experience from Tanzania Universities’ Students


  • Victoria Oscar Makuya



COVID-19, Tanzania, marketing field, implications, lessons


This is a survey article sharing experiences from COVID-19 crisis in developing country like Tanzania. COVID-19 crisis in Tanzania was announced early this year. Since then the government and people of Tanzania have been trying on fighting the pandemic. Tanzania decided not to take the common way of lock downs like most countries in order to contain the spread of the disease. The government urged people to take precautions while continue working. One of the precautions was closing universities. Now this article is putting forward the implications and lessons learned from COVID-19 by marketing students after closure of the universities. Experience is drawn from 26 students using snowball sampling procedure where in- depth interviews were conducted to undergraduate and working part-time graduate students. The sample was taken from public and private universities and cross section research design was used. Content analysis was carried out. Collaborations and sharing digital learning experience before crisis universities and businesses were the summary findings. Thus there are lot to learn by universities, students and businesses as a result of the crisis.

Author Biography

Victoria Oscar Makuya

The University of Dodoma